1 / 8
Titan Mastermind · Hot Seat

FTC Land
Management

Forrest Whittaker
📍 Roseville, CA
17
Months in Business
$35–40K
Monthly Revenue
8 wks
Backlog Booked
Where He Is Now

The Snapshot

$35–40K
Monthly Revenue
Growing but under pressure
17 mo
In Business
Built from scratch
2–4
Crew Members
Workforce shrinking
8 wks
Booked Out
Demand isn't the problem
Equipment
2× Skid Steers 12+ Attachments 19,000 lb Excavator
⭐
The FTC Miracle Story
Started with $2,000 in the bank → landed a $113K job → bid a $2.27M Cal Fire project (283.7 acres)
Business Metrics

The Numbers

20%
Close Rate
1 in 5 leads converts
$10K
Avg Job Size
Multiple jobs/month needed
12
Leads / Month
Pipeline exists
$1,800
Crew Day Rate
Labor only · 2–4 crew
Not Responding
Speed to Lead
Leads going cold — completely ignored right now
Quick Math
12 leads × 20% close = 2.4 jobs/mo  ·  2.4 × $10K = $24K potential  ·  Those leads aren't calling themselves back.
The Constraint

What's Happening

⚠️
#1 Constraint
Underbid a job by 6 figures — doing everything to finish it
  • Debt-to-income ratio going upside down — not paying himself
  • Focus scrambled — neglecting potential jobs, not calling leads
  • Workforce diminishing — can't trust employees, doing everything himself
  • Being actively sabotaged by an ex-partner
  • 14-hour days, 7 days a week — no capacity to think strategically
  • Credit already heading to ruin — financial clock is ticking
What He's Already Done

What He's Tried

  • Taking it one day at a time — surviving, not strategizing
  • Accepted the credit sacrifice — knows the damage is done, not fighting it
  • Focusing all energy on finishing the burden job — protecting reputation
  • Actively consulting a bankruptcy attorney — Chapter 11/13 plan in motion
Context
Forrest went from $2,000 in the bank to landing a $113K job. He's proven he can build. Right now he's in survival mode — and he knows it. The question is how to get him back to execution mode.
The Goal

90-Day Vision

⚖️

Legal Restructure

Company files Chapter 11. Forrest files Chapter 13 personally. Keep all equipment. Lawyer negotiates debt. Restructure under new corporation.
📈

Revenue 2–3×

From $35–40K to $70–120K/mo. Booked a minimum of 2 months out. Crew scaled to 5 people.
👷

Key Hire

Find a capable foreman or salesman — someone Forrest can actually trust to take work off his plate.
📞

Lead Response

Get back to calling leads. 12/month at 20% close rate with $10K avg = real revenue without more ad spend.
What He Wants From The Group
"I don't see how any group can help other than offering words of support."
— Forrest Whittaker · FTC Land Management
This is the moment.
He doesn't believe a group can help. He's been grinding alone. Prove him wrong — not with words of encouragement, but with real answers from people who've been there.
The Titan group has been here before. Show him what that's worth.
Group Discussion

Questions for the Group

01
Has anyone underbid a job by $100K+? How did you actually recover — did you finish it, walk away, or renegotiate?
02
He's 8 weeks booked at 20% close rate — is the pipeline actually the problem, or is something else choking growth?
03
He has 12 leads/month and isn't calling them. At $10K avg job, what's the real cost of that? And how do you fix it when you're too exhausted to pick up the phone?
04
He's being actively sabotaged by an ex-partner. What's the move — legal, operational, or just ignore it and move?
05
Chapter 11 restructure vs. just finishing and resetting — what's the group's experience? Does bankruptcy protect or permanently wound a contractor?